A generative research method bridging behavioural psychology and product design.

Financial institutions often build products around what customers say they will do, assuming poor financial habits stem from a lack of education. But human behaviour is not so rational. To design services that actually work, we need to look beyond what people say and study what they make and do.

MoneyLab translates behavioural theory into a practical research tool. Replacing traditional interviews and focus groups with tactile, participatory design interventions, the method helps people drop their filters—uncovering more authentic insights and inspiring new ideas.

Built on the primary research conducted for my Masters (awarded First Class Honours). View the thesis: Savings For Irrational Humans